Henry Jenkins describes Transmedia storytelling as representing “a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.”
Transmedia is not about repurposing (telling the same story over and over) but rather about creating fictional worlds in which different elements of the story can be explored across multiple platforms. The movie, the game, the mobile phone app, the comic book etc. each look at the story from a different perspective exploring areas in the main narrative that would never have been explored if the narrative was ‘multimedia’ rather than ‘transmedia’.
Now in light of those two words which can be easily confused, ‘Multimedia’ is telling a single story over multiple platforms. Transmedia is telling multiple stories over multiple platforms. To give you an example of transmedia, ‘The Matrix’ released in 1999. Within 5 years of…
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